An actress I know, a friend, recently gifted me with a copy of her own book, her autobiography. Her picture on the cover easily grabs one's attention, a marketing tool, because she's known. Her book sells itself, to a degree.
Marketing expense is a hefty reduction to income. Twenty years in the accounting profession, which I have, are not necessary to tell me that my friend's recognition to the general public, her platform, means less marketing expense for publishers. Author's platform = publisher value retained.
That kind of platform I don't have. Like my friend, I have a book, but my only platform is this blog, and who I am. My actress friend's signature on my personal copy of her book included a note saying I have a huge heart, an open heart. One of my cousins recently said that I'm the family "glue." An honor to me, that they see me the same as I saw those beloved relatives whom I've written about in Half Italian. I have value.
But is my platform's value enough to sell a book?
- PJ
No comments:
Post a Comment